DIGITAL WORK
Reader’s Digest Association, Digital Business Group
Group Site Director (2005-2006)
Ms. Sachar was the general manager for ChangeOneDiet.com and site director of RD.com, the company’s flagship site. She also managed creative direction of TheFamilyHandyman and developed plans for additional verticals.
Reader’s Digest Online
Ms. Sachar led overhaul of flagship RD.com, adding16,000+ pages of content through internal negotiation with book and magazine groups over 7 months. Traffic leapt 32 percent; uniques increased 70 percent.
Word Power
Ms. Sachar led the conversion of a popular monthly print game from Reader's Digest magazine into an online Flash game on the Real Arcade. Reader's Digest Association generated roughly $100,000 in net revenue from this rev-share deal in the first year.
The Family Handyman Online
For the subsidiary Family Handyman magazine, Ms. Sachar led development of a Web site and several interactive tools to help do-it-yourselfers master simple home tasks. A centerpiece of the new site: slide shows and videos.Recommendations
“Emily is an indefatigable leader, passionate about the projects assigned to her as well as those she initiated. Indeed, one of Emily’s key strengths is her self-starting nature that is driven to execution. Emily’s writing capabilities also served us well. She was able to accomplish an immense amount in a very short time.”
--Bonnie Bachar, former president, U.S. Magazines, Reader's Digest Association